Your content strategy is the compass guiding your brand voice, so that your audience finds you and stays in your circle. It defines your go-to formats, the frequency of publication and chosen platforms. It should be unique & informed by your market and user research.
With social media leaning on unpredictable algorithms & shadow ban practices, web traffic stays a stable source of traffic not to overlook. Help your audience to find you and your science-based hub through SEO.
Knowledge is power. Content is key. But sometimes, information can be overwhelming for your customers. That's why how you place content along the customer's journey matters. A clear and well designed flow - focused on your customers' needs and questions - have greater impact, converts and retains better.
Trust is your most precious currency as a femtech/ sextech founder. Therefore, a strong personal brand is a valuable asset. It reinforces the human touch behind your business and create a powerful connection with your community. It’s no longer a nice-to-have, but an essential element for your business to create more opportunities and be resilient.